The Hidden Keep is responsible for the sale and distribution of Comic Books, Collectible Card Games, Table Top Miniature Gaming, Painting, and Role Playing.

Mission Statement:

To be our customer’s first choice in the market we serve by providing an environment in which our patrons are comfortable in participating, customer service excellence with a commitment to the highest standards of business practices, and a dedication to the growth and success of both our customers and business.

Company Goals and Objectives:

Customers, Growth, Teamwork, and Excellence.

Customers – Exceed our customer’s needs, wants, and preferences while providing a better environment and a greater value to our patrons.
Growth – Focus on strategies to achieve an increase in clientele, sales, and services provided by our business.
Teamwork – Build our reputation and image as an asset to both the community and the public in general.
Excellence – Implement top rate operating processes and practices that promote integrity and accountability.

Business Philosophy:

Achieve the trust and commendation of our customers through both actions and communication.

We market our products to both young and old as the gaming and hobby community ranges dramatically from 8 year olds playing cards to 50 year olds participating in role playing.

The comic book, card, and gaming industry continues to grow as younger people are gaining an interest, while older customers are still following the hero’s of comic books they grew up with.  In the Salt Lake community there are three current shops that would fall into this industry with none of them being located any farther west than redwood road, we believe the market is in need of a store on the west side of the city where increase in home construction has created the communities of West Jordan, South Jordan, and Herriman.  Young families continue to move into these areas where both children and parents may have an interest in the comics, cards and gaming industry.

The most important concept that will make our company succeed is in the vision the industry needs.  We have been active participants in the industry.  We have been to multiple shops and stores, and have knowledge of what the customers want and expect.  A better organized store will create a better environment which people will want to visit.